Anchor To Dazzle with Futuristic Technologies at Elecrama 2018


Organized bi-annually by the Indian Electrical & Electronics Manufacturers Association, the nation's premier Electrical Trade Association, ELECRAMA is one of the largest electrical exhibition platforms in Asia. It is a professionally managed event which features internationally renowned speakers and thought leaders as well as global manufacturers. The event showcases the best and brightest in the electrical industry in India, and is supported by several Union Ministries of the Government of India, the chief being the Power ministry and Renewable Energy Ministry. The Event offers an opportunity for several industries and application areas that form part of the electrical industry ecosystem to come together for showcasing innovation and ideation. Here they are given the opportunity to not just display their latest technology and products but also their visions and ideas for the future. Numerous technical conclaves and industry summits are also held at ELECRAMA, which enables industry players to exchange and enhance knowledge. It is the single largest platform in India for the showcasing of a comprehensive gamut of electrical solutions and fosters deeper engagement between vendors and buyers. The recent events have placed greater emphasis on renewable energy solutions and this focus is expected to continue this year as well. ELECRAMA 2018 is to be held from March 10 - 14 at the India Expo Mart, Greater Noida, NCR, and close to 1500 exhibitors are expected to participate this time. You can Visit Anchor ELECRAMA 2018 at Hall No. 1, Stall No. H1A14


Anchor is one of India's foremost electrical construction materials manufacturers. Since the time it was established in 1963, it has garnered a reputation for producing high quality and innovative electrical, lighting and ventilation products at affordable cost. The company has been at the forefront of innovation especially for energy saving and renewable energy solutions, and steadily increased its market share. In 2007, Anchor became part of Japanese Electronics giant Panasonic, receiving a huge fillip to its technology innovation plans. The strategic alliance has resulted in the delivery of a seamless, ever-increasing range of electrical products designed to make life easier for users.

Anchor Electricals manufactures a wider angle of products like wires, cables, tapes, wiring devices, conduit pipes, power tools, solar energy products, lighting solutions, ventilation solutions (ceiling fans, exhaust fans and more), switchgear and protection devices and home automation solutions from Panasonic. The company is committed to energy conservation and promotion of green and renewable sources of energy. It has provided solar energy solutions to some of India's leading business houses like Infosys, Jaguar, Indianoil, Godrej Buildcon and so on. It is also exporting products to the Middle East.

The company's dedication to customer satisfaction and delight is manifested in their customer centric approach and exemplary after sales service. This has made them highly popular among consumers, and the company has one of the highest rates of consumer retention in the industry. Anshor's CSR initiatives include women's welfare, healthcare facilities for the underprivileged, and education of children from the weaker sections of the society.

The company has won several awards and recognitions, the latest being the Readers' Digest's 'Trusted Brand' award in 2017, chosen by consumers. It was also conferred the Superbrand status by the Superbrands Council of India for two consecutive years, validated by consumers and the Industry.

According to a company spokesperson, Anchor will be showcasing innovative products manufactures using the latest technology, which focuses on energy saving, at ELECRAMA 2018. They declined to divulge details, saying that doing so would take away the surprise element. 'All will be revealed in 6 days' time' was all they would tell the press when pushed for specifics. If the company's showing in the last event – in 2016 is anything to go by, participants and consumers are in for another exciting display.


About Anchor

Established in 1963 in Mumbai, India, Anchor is a leading manufacturer of electrical products like wires, switches, cables, solar panels, lighting products, fans, conduit pipes, switchgears and more. Panasonic acquired the company in 2007, and sells its home automation products through Anchor.