Panasonic is a multinational electronic company founded in 1918. The development of diverse electronics technologies and solutions for customers in consumer electronics offers a wide range of Televisions, Home appliances in India. Currently, it is operating four different business segments, Electronic Appliances, Eco solutions dealing in white goods, AVC networks in mobile digital, and much more automotive and industrial business.
Panasonic India decided to expand its Smart Home solutions by launching its new Spatial Solutions Division. Also, Panasonic India announced management promotion within the corporate itself and appointed Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions, to take on additional responsibilities.
The multi-distribution channel used by Panasonic to make its products available to customers. Through showrooms, service centers, retail shops, direct sales channels, resellers, and distributors are helping the company in reaching the purchasers.
Spatial Solutions merges the consumer appliances expertise competence with life solutions to promote Smart home living solutions using the Internet of things and AI paired Living platforms.
Spatial Solutions mainly focuses on the residential, commercial, and public infrastructure. Also, it focuses on enhancing the solution architecture and developing new partnerships and alliances. The main objective towards the formation of Spatial Solutions is a strategic endeavour. The company has a strong market presence across consumer appliances and living solutions.
The company strong belief that for the upcoming years, under Dinesh’s leadership, the Spatial Solutions Division will move to significant growth in the real estate sector.
Panasonic introduced its IoT & AI technologies enabling the connected living platform Mirage in February 2020. By using this technology company launched its connectivity using AC as their first product and slowly added new products Refrigerator, Washing machines, Wi-Fi fans, Smart Digital Switches, Smart Wi-Fi-controlled Plugs.
These are the exciting times for the Smart home division as the concept of Home as the new hub is moving with a high demand for multi-use living spaces. The vision is to create an absorbing opportunity for Spatial Solutions by providing capabilities aligned with market demand.
Smart Home Solution’s key strategy for Panasonic in the Indian market and its progressive trajectory. To permit the consumers with comfort, convenience, and safety the Spatial Solutions mainly focuses on developing the B2B, B2B2C, and B2G business segments.
Reference: Passionate In Marketing