Panasonic India to open 130 brand stores in tier 1 & 2 cities by 2021-22

2020-03-20

By financial year 2021-22, Panasonic Life Solutions India plans to open 130 exclusive brand stores across tier one and two markets to tailor to the increasing need of the electrical and construction material industry.

According to Mr Vivek Sharma, MD at Panasonic Life Solutions India, consumers and influencers will be able to have an experience centres as these stores will target customers as well as builders, contractors and architects. First such outlet in Hyderabad is been set up by the company and will be setting up these stores in a franchise owned and operated model.

"This unique experience of sorts would help the Indian consumer move up the ladder of comfort and choice in a category which otherwise is largely driven by electricians and is associated with crowded electrical stores," said Mr Sharma.

Company’s latest products like energy recovery ventilator, electronic automatic toilet seats, bathroom dryers, LED lighting solutions and electrical wiring devices will be showcased at these stores. The company sells its products under the ‘Anchor by Panasonic’ brand.

Panasonic Life Solutions India (formerly known as Anchor Electrical) is a wholly owned subsidiary of Panasonic Corporation.

Reference: India Brand Equity Foundation