Anchor by Panasonic adds 7w Emergency LED bulb to its lighting portfolio


Mumbai, XX August, 2018: Anchor Electricals Private Limited, a wholly owned subsidiary of Panasonic Corporation has today added an innovative emergency LED bulb - 7w to its growing LED lighting portfolio. The newly launched emergency bulbs are backed by an in-built lithium-Ion battery that use LEDs for illumination and are convenient to carry around. Competitively priced at INR 600, this bulb is a perfect solution during emergencies like power cut and failures.

7w LED bulbs are the first-of-its kind addition to Anchor’s LED lighting portfolio and serve a dual- purpose of everyday use and are an ideal backup incase of power failures. These LED retrofit lamps can be easily attached into any existing bulb socket, making them extremely convenient to use. These bulbs continue to glow even when the main electric supply fails and has a battery backup of up to 2 hours, thereby providing uninterrupted power supply to consumers. This product aims to make the life of the consumers hassle free, as it does not require an inverter or UPS. 7w emergency LED Lamps therefore, are the perfect solution for consumers who do not use inverters and allows them to stay safe during sudden power cuts in homes and offices. Backed by BIS certification with burning hours of up to 25,000, these bulbs can also be used as a ‘flashlight’ by holding the lamp socket, making them extremely easy to carry around.

High efficiency LEDs have become the preferred user choice especially in the emergency lighting segment. With the dual feature of daily usage and power back-up function, this bulb is an ideal fit for any part of the home like living room, bathroom, bedroom and kitchen. Consumers also get an extra benefit of one-year warranty along with the product.

Announcing the launch, Mr. Vivek Sharma, Managing Director of Anchor Electricals Private Limited, the Electricals arm of Panasonic Corporation said, “With over 50 years of our existence in the Indian market, our endeavour is to provide best customer experience through innovative products across categories. We are constantly adding to our LED portfolio, which we’re envisioning to be our next growth engine.”

He further added, “We’re focussed on disrupting the market by offering a range of smart LED lighting solutions with latest technology. Our brand offers innovative products that are high on functionality and easy to use. Hence, we believe 7w Emergency Bulb will enable consumers to address the situation of emergencies effectively.”

Mr. Sunil Narula, Vice President, Marketing at Anchor Electricals Private Limited, the Electricals arm of Panasonic Corporation said, “This launch is first of its kind from Anchor’s LED lighting segment and makes for an ideal choice especially during emergencies such as power outage. We are indeed proud to launch 7w Emergency Bulb and will continue our efforts towards further strengthening this category and catering to the growing demand of consumers in the LED lighting segment.”