Panasonic expands its footprint in Rajasthan, inaugurates its First Exclusive Modular Kitchen Store and Brand Shop in Udaipur

2020-10-15

Udaipur, October 15 th , 2020: Panasonic’s Modular Kitchen business started in 1963 in Japan and has flourished over the years. In India, the premium L Class Kitchens was launched in the year 2018 at Bengaluru and received a tremendous response. This has encouraged the company to expand across various metro cities in India. The aesthetics, ergonomic design, and storage options are numerous with multiple shutter, cabinet, and accessory designs. Panasonic Life Solutions India (earlier known as Anchor Electricals), is one of the largest domestic manufacturers of electrical construction materials, with market leadership in some of the categories. It has a strong retail presence and a good relationship with most of the Interior designers, Architects, Housing developers, Contractors, and Electrical consultants. Backed with the above-mentioned strength, the company is happy to launch its first exclusive franchise store, which will have two high quality and technology-led L-Class Modular Kitchen on display. In addition, Panasonic India also introduced its range of home appliances from Air Conditioners, Washing Machines, Refrigerators to kitchen appliances and grooming products. Customers in Udaipur can now visit the store located at 100ft Road, Shobhagpura. 

Speaking on the launch of the store, Mr. Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions India Pvt.Ltd., added, “We will continue to deliver best in class products to our customers through an extensive product range. In the homes and living segment, we are witnessing an increase in customer expectation and awareness. This includes expectation on optimum utilization of space in apartments, including Kitchen & Dining space involving high- tech solutions to make life comfortable. Udaipur has a discerning customer, and we are looking forward to providing superior designs and making modern living accessible for all residents of Udaipur and in the areas around. We will provide our expertise in this segment to our customers through our highly qualified experts and ensure easy accessibility of services. Panasonic will further expand its product range in the Housing segment, with a commitment to bring innovative, high technology products and solutions to the Indian market.”

On this special occasion, Mr. Akhil Manwani, Director, Liberty Marketing, said that, “We are delighted to be associated with Panasonic for the last 15 years and the launch of the store has further strengthened the association. Panasonic Kitchens is a world-class solutions provider and is a trusted brand across the globe. With the launch of the store, we intend to bring the global expertise of Panasonic to Udaipur and elevate the demand for homes and livings products in this market. We look forward to a long-term association with the company and are thrilled to have started this endeavour”

Mr. Suguru Takamatsu, Divisional Head – Consumer Sales Division, Panasonic India said “We at Panasonic India, are delighted to expand our footprint in Udaipur. With a diverse portfolio of products and solutions, our endeavour is to add value to the lives of our consumers. Our home appliances range have been designed to offer convenience, durability and cost efficiency. We will also introduce our Miraie range of Connected Air Conditioners and other appliances here. This will provide consumers a glimpse into the smart home solutions by Panasonic under which many more connected appliances will be launched soon.”

The new store will offer some innovative and aesthetically appealing range of products which will be a great delight for the customers and buyers. Kitchen designs have evolved over time, and hi-tech facilities are provided that give the cooking space a chic and elegant quotient. The new range of L-Class is exquisitely designed and consists of a three-storied compartment that has the highest storage capacity than the usual models. It also includes surgical-grade SS film to prevent dents, stains, and maintain the overall product appearance.

Additionally, the store will offer the U-shape series and Parallel model that exhibits the modern style of the kitchen which suits every space. Apart from the huge kitchen counters, the installation will also consist of Quartz countertop and Sink models, giving a joint free solution, a unique proposition from Panasonic L class. The L-Class Modular Kitchen offers an extra 10% storage capacity along with a special feature called “floor stocker”. Also, the facility of safety strip and dust resistance helps enrich the overall product life.

Following the inauguration of Panasonic’s exclusive franchise store in Udaipur, in the near future, the brand targets to open a franchise and experiential stores in other North India markets including, Delhi, Chandigarh, and Lucknow.