Panasonic Life Solutions in association with Brigade Group plans to extend its distinct product offerings

2019-12-12

Bangalore, XX, November, 2019: Panasonic Life Solutions with a constantly expanding product range is one of the leading domestic manufacturers of electrical construction materials. Being a preferred solutions provider in intelligent industrial and residential infrastructure, Panasonic Life Solutions today announced opening of a new model house in Bangalore in association with the Brigade Group, one of India's leading property developers. With this the brand aims to offer its unique range of products that integrates its advanced and innovative technologies in the field of home building and construction materials.

The model house has been built with Panasonic Life Solutions latest and high-end Japanese Technology products right from Modular kitchens, wooden flooring, interior door, switches, wiring devices, intelligent toilets CCTV camera, basin with vanity, door security solutions, Home Automation, Solar powered HIT panels with hybrid option, and other electrical equipments that will further enrich and lighten the overall outlook of the model house. It is a three-storied house, with each floor focused on proposing an "active life," "relaxed life" and "future life" for professionals such as architects, interior designers and developers located at the Brigade Orchards villa house in Bangalore. Customers and professionals including developers, consultants, designers, architects and retailer in Bangalore can now visit the Brigade Orchards Villa, at Devanhalli.

The Indian housing market is expanding massively as a result of rising income levels and the influx of people into various cities. The number of new home building aggregate to approximately 8 million units a year and the demand is estimated to continue increasing especially from the millennials and people living in urban areas. With expertise and knowledge of Brigade group in the field of housing development Panasonic Life Solutions aims to expand its distinct product offerings in order to continue meeting the growing demands of consumers and propose a comfortable living environment at large.

Mr. Hiroki Soejima, Chairman, Panasonic Life solutions India Private Limited, said that, “At Panasonic Life Solutions Limited, we aim to continue offering our outstanding products and services across all categories to our existing as well as newer customers in Asia as well as global markets. In association with Brigade, our aim will be to expand our product offerings along with making better products and enhancing comfortable life with advanced solutions”.

Talking about the association, Mr. Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions, said that “The model house has been fitted with the latest and high-end Panasonic products; from Modular kitchens, Wooden flooring, Interior door, Switches, accessories, Kitchen appliances, Security solutions, Home Automation, air purifiers, air conditioners ,high efficiency Solar panels, Inverter based Appliances, Clothes drying system and many Interior products; all of which enhance the functional value of the model Villa. Villa K1 at Brigade Orchards, Devanahalli is a three-storied house, with each floor focused on a purpose: thus the underlying thought of "active life," "relaxed life" and "future life”. This Villa has been created for Architects, Interior designers, Consultants and Developers in Bengaluru and other cities ; which will help them understand how Panasonic can make a huge difference to homes & living; taking care of environment at the same time, as a responsible citizen. With an increasing buying power and wider exposure to lifestyles; an Indian home buyer is looking for technology intervention and highly functional spaces to enable them lead a comfortable and safe life at each stage of life. This is the essence of the Panasonic fitted Villa. With a shared belief and expertise of the Brigade group in creating innovative spaces for future lifestyles; our objective is to offer customised living spaces tailored to a Customer's need.

About Panasonic Life Solutions India:

Established in 1963, Panasonic Life Solutions India (formerly known as Anchor by Panasonic), is a wholly-owned subsidiary of Panasonic Corporation. With a constantly expanding product range and growing market share, it is one of the leading manufacturers of electrical construction materials with presence across India. Its sales and operating profit are steadily growing and it concluded the last financial year with net sales in excess of INR 34 billion. Being a prominent player in Indian electrical segment the company has about 34 domestic offices and 9500 employees. Currently, company’s 6 manufacturing units at 4 locations in India are manufacturing electrical appliances products, synonymous with quality. The company offers a wide spectrum of electrical solutions in consumer products ranging from Wires & Cables, Lighting, Solar power, Wiring Devices, Switchgears, Infrastructure and Indoor Air Quality (IAQ). The company has been a pioneer in developing and boosting utilization of solar power in India for over four decades, recently Panasonic Life Solutions India has been awarded the ‘Best Performance in Solar Rooftop Projects for 2018-19’. Panasonic Life Solutions India aims to be a billion-dollar company by FY 2020 from its distinctive product offerings.

About Brigade Group:

The Brigade Group is one of India's leading property developers based in Bangalore. Since its founding in 1986, Brigade has been involved in housing and commercial facilities construction, large-scale residential land development, city re-development and resort development.

For more information, please contact:

Saloni Dave | + 91 9664853836 | saloni.dave@mslgroup.com