Panasonic Life Solutions India unveils its Exclusive Brand Outlet in Ghaziabad

2020-10-28

Ghaziabad 28 th October, 2020: Panasonic Life Solutions India is one of the largest domestic manufacturers of electrical construction materials (ECM) in India. The products are available through the length and breadth of the country under our flagship brand ‘Anchor by Panasonic’, for more than five decades now. Apart from the ECM space the company also operates diverse smart electronics, housing, home automation, EV Chargers in India, and has today announced the launch of its exclusive brand outlet in Ghaziabad, this is company’s 3rd EBO in India and 1st in NCR region. Popularly known as the "Gateway of Uttar Pradesh", the city is known for its cultural heritage, history, and industrialization.

The store is open for all and easily accessible at 58 GT Road, Ghanta Ghar, Ghaziabad which is spaced out at approximately 1000 sq.ft. at large.

With state-of-the-art product designs, the brand outlet would house an alluring choice of the best in class Anchor and Panasonic products ranging from advanced Electrical Wiring Devices, Switchgear, Wires, LED lighting solutions, IAQ (Fans) for the residential customers, and EV chargers for the commercial and industrial segment.

The expansion of robust infrastructure, growing industrialization, and demand for new business projects in Ghaziabad has led developers and manufacturing players to take up more commercial projects and residential spaces. Panasonic Life Solutions India's global expertise will act as a catalyst for Ghaziabad's real estate players, architects, interior designers, and consumers, giving an unmatched experience of enhanced safety, comfort, and convenience. Strategically located, the Panasonic Life Solutions India's outlet is an experience zone for buyers with a wide range of home automation, wiring devices, smart, and energy-saving products.

The exclusive outlet will also display an extensive range of advanced EV Chargers, Indoor Air Quality (IAQ) Solutions, Electric Vehicle Charging Solutions, Video Door Phone (VDP), Bidet- Panasonic Electronic Automatic Toilet seats, and other electrical equipment that will further enrich and lighten the overall outlook of the outlet by enabling the consumers to experience the next-generation technology. Apart from this, the outlet will also showcase the premium IoT platform by Panasonic India – MirAIe. A class apart product that enhances the connected living for the future and offers high-tech smart home features that every individual is looking for today. It is an upgrade to a more comfortable, convenient, and connected lifestyle. 

Panasonic Life Solutions India, to accelerate its retail reach and expansion with the intent of boosting its customer connection, will invest heavily in its retail strategy. The brand will further expand its footprints and will implement the Franchise Owned and Franchise Operated (FOFO) model, allowing the people to associate and grow with the brand Panasonic while assuring customers of superior quality and high-tech products.

On this occasion, Mr. Pradeep Dutta, Head, Alternate Channel Business, Panasonic Life Solutions India said, “We are delighted to announce the launch of our exclusive store in Ghaziabad, with an aim to elevate our customer-oriented strides in Ghaziabad. These exclusive outlets will serve as experience centres for consumers and will showcase the distinctive range which is part of Panasonic’s future innovation plan on ‘smart and connected’ homes. The store will display products ranging from home automation, energy- efficient products to the latest addition of MirAIe - a premium IoT platform that instils future living, and EV chargers that will offer a comprehensive range and accessories for electric passenger cars and buses. With our brands Anchor and Panasonic, we aim to touch the lives of the masses, strengthen our connection with the dealers, builders & architects, and address the modern technology demands of the consumers through our connected living solutions."

Mr. Rohit Garg, Franchisee owner added that, “We are happy to have Panasonic Life Solutions India launch its first exclusive outlet in the NCR region and third in India. The company has established itself as a manufacturer of top-notch quality products, especially for residential and commercial infrastructure projects. Ghaziabad is a fast-growing real estate market, and there is a rise in demand for state-of-the-art products. The showroom will give a holistic experience of the actual look and feel to the consumers by offering distinctive features, enhancing the selection process of the consumers, and will move up the ladder of comfort, safety, and convenience."