Jaipur 7th September, 2020: Panasonic Life Solutions India is one of the largest domestic manufacturers of electrical construction materials (ECM) in India. The products are available through the length and breadth of the country under our flagship brand, ‘Anchor by Panasonic’, for more than five decades now. Apart from the ECM space the company also operates diverse smart electronics, housing, and home automation solutions in India, and has today announced the launch of its second exclusive brand outlet in India and first in Jaipur. Popularly known as the Pink City, which is known for its magnificent heritage and décor with contemporary amenities.
With state-of-the-art product designs, the brand outlet would house an alluring choice of the best in class Anchor and Panasonic products ranging from advanced Electrical Wiring Devices, Switchgear, Wires, LED lighting solutions, IAQ (Fans), and Water Heaters for the residential, commercial, and industrial segment; designed to suit the needs of every individual.
The expansion of robust infrastructure, rapid retail expansion and growing demand from customers in Jaipur has led developers to take up more commercial projects and residential spaces. Panasonic Life Solutions’ global expertise will act as a catalyst for Jaipur’s real estate players, architects, interior designers and consumers giving an unparalleled experience of enhanced safety, comfort, and convenience. Strategically located, Panasonic Life Solutions’ outlet is an experience zone for buyers with a wide range of Home automation, Classy Kitchen Solutions, smart and energy saver products.
The exclusive outlet will also display a wide range of advanced Indoor Air Quality (IAQ) Solutions Electric Vehicle Charging Solutions, Modular kitchen Solutions, Bidet-Panasonic Electronic Automatic Toilet seats, and other electrical equipment’s that will further enrich and lighten the overall outlook of the outlet by enabling the consumers to experience the next-generation technology.
Panasonic Life solutions India, to accelerate its retail reach and expansion with the intent of boosting its customer connection, will invest heavily in its retail strategy. The 130 brand outlets would set up in a Franchise Owned and Franchise Operated (FOFO) model, allowing the people to associate and grow with the brand Panasonic while assuring customers of superior quality and high-tech products.
On this occasion, Mr Vivek Sharma, Managing Director, Panasonic Life Solutions India said, “Amidst the disruption caused due to the COVID-19 pandemic, we are relentlessly striving to meet the demand for innovative products by increasing our footprint across new markets in India. Today, we are thrilled to announce the launch of our first exclusive brand outlet in Jaipur which is one of the fastest-growing cities in India. This will be our second brand outlet in India, after the first one in Hyderabad, with an aim to elevate our consumer-oriented strides and to strengthen the connection with our consumers. The goal is to meet the growing aspirations of the people in Jaipur, as they are keen on experiencing technologically advanced solutions in their quest for an aspirational lifestyle. We intend to launch 3 more new outlets in the city of Jaipur, as part of our expansion strategy of opening 130 exclusive brand outlets in the top 100 cities in India. These outlets will serve as experience centres for consumers and will showcase the distinctive range which is part of Panasonic’s global innovation on ‘smart and connected’ homes. We are confident that with Panasonic Life Solutions India's legacy, the new outlet will not only provide a platform for the builders, architects, and interior decorators fraternity but also for contractors, electricians, and even end consumers to experience the next-gen solutions”.
Mr Ravindra Kundalia, Franchisee owner added that “We are delighted to have Panasonic Life Solutions launch its first exclusive outlet in Jaipur and second in India. Panasonic Life Solutions India has established itself as a manufacturer of best quality products; especially for residential and commercial infrastructure projects. There is a surge in demand for state-of-the-art products in the Jaipur market. The showroom will give a holistic experience of the actual look and feel to the consumers by offering unique features, enhancing the selection process of the consumers and will move up the ladder of comfort and convenience”
Customers in Jaipur can now visit and experience the experiential outlet spread across 1000.sq.ft. Located at 20, Sahkar Marg, Near Sahkar Bhavan, Jaipur, Rajasthan
About Panasonic Life Solutions India:
Established in 1963, Panasonic Life Solutions India (formerly known as Anchor Electricals), is a wholly-owned subsidiary of Panasonic Corporation. With a constantly expanding product range and growing market share, it is one of the leading manufacturers of electrical construction materials with presence across India. Its sales and operating profit are steadily growing and it concluded the last financial year with net sales of nearly INR 34 billion. Being a prominent player in the Indian electrical segment the company has about 35 domestic offices and 9500 employees.
Currently, the company’s 7 manufacturing units at 4 locations in India are manufacturing electrical appliances products, synonymous with quality. The company offers a wide spectrum of electrical solutions in consumer products ranging from Wires & Cables, Lighting, Solar power, Wiring Devices, Switchgears, Infrastructure and Indoor Air Quality (IAQ).
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