Lucknow, 18 th September, 2019: Panasonic Life Solutions, the leading electrical appliances manufacturing player launches its new range of products in Lucknow, Uttar Pradesh. UP is one of the strong hold markets for the company with its new range of products comprising of ‘Anchor LED lighting’ and ‘Anchor UNO Industrial Switchgear’. The new range is equipped with company’s innovative cutting-edge technology catering to the everyday, diverse needs of the Indian consumers. This is the second introduction of its unique product offerings in the state of Uttar Pradesh after Patna. The aim is to target new consumers and deliver modern & advanced products in order to make a better life.
Manufacturing top-notch quality and superior products are the key differentiators of Panasonic Life Solutions and it continues to strive its focus towards becoming consistently better. The new ‘Anchor LED lighting’ product range includes Bulbs, Panel Lights and fixtures (batten). Various distinctive features such as robust functionality, extensive energy saving, surge protection, high durability and sustenance are aimed towards building and empowering newer customers with various value for money options and increase market share in North India .
Another new introduction, ‘Anchor UNO Industrial Switchgear’ offers a range of MCCB (2 Series), MCCB Enclosures, MCCB VTPN DB, Busbar DB, Rotary Switch Enclosure and High Rating RCCB. Top in segment features are making these circuit breakers as one of the best security devices for the appliances such as 100% neutral rating, fully insulated internal wiring, state of the art design, energy-efficient, IP 20 protection and high short-circuit breaking capacity.
Talking about the launch, Mr. Vivek Sharma, Managing Director, Panasonic Life Solutions said, “We look forward to strengthening and doubling our electrical appliances business over the next few years. Uttar Pradesh is a land of infinite opportunities with the potential of becoming the growth engine of India in the near future. We have witnessed a huge surge in the rural markets which are growing massively and contributing substantially to urban development. The market entry of Panasonic Life Solutions with its product offerings into ‘Anchor LED Lighting’ and ‘Anchor UNO Industrial Switchgear’ in Lucknow will further help in accelerating opportunities for commercial and residential industry players in UP to deliver superior consumer experience through technologically advanced and energy-efficient products. This will strengthen our market reach and grow the brand portfolio across electrical appliances. Our aim is to tap newer geographies and categories by tapping Tier 2 & Tier 3 cities as they are witnessing faster growth with increased consumer spending.”