Over the last five decades, Panasonic Life Solutions India Pvt. Ltd. (Formerly known as Anchor Electricals) has managed to capture the attention of every citizen in this country. It started with a humble vision of manufacturing electrical products of outstanding quality at a time when the market involving electrical switches or wiring devices was handled by the unorganized sector.
Since 1918, Panasonic has offered long-lasting products with better safety and comfort to customers worldwide. With nearly a century of experience in research and development of smarter electrical solutions for homes and industries, Panasonic Corporation has emerged as a global leader in Lighting, Energy and Indoor Air Quality.
Anchor’s experience, skill set, and understanding of the Indian market is unmatched in the ﬁeld of electrical products since 1963. With a constantly expanding product range and growing market share, Anchor is one of the largest domestic manufacturers of electrical construction materials.
Anchor and Panasonic’s synergy in 2007 resulted in products that cater to better energy generation, management and conservation. With Panasonic's cutting-edge technology and Anchor’s vast customer support network, Anchor Panasonic today delivers a seamless and vast range of innovative electrical, lighting and ventilation products that exceed global standards.View Panasonic Website
Panasonic Life Solutions, India
This "Panasonic Group Code of Ethics & Compliance" which emdodies our management philosophy, presents practical guideliens for employees' day-to-day activities.
This Panasonic Group Code of Ethics & Compliance applies to each company in the Panasonic Group and all of its operating divisions and controlled subsiaries.Download Panasonic Group Code of Ethics & Compliance
The 'Panasonic Vision' range of switches and accessories added another feather in the cap for Anchor Electricals Pvt. Ltd. It is awarded with the prestigious IF award for excellence in product design by the International Forum of Design for 2012-13.
'IF' awards are globally acclaimed across various industries and are awarded for excellence in three domains of design which are Product Design, Communication Design and Packaging Design. Only a product that meets the stringent criteria of IF such as excellence in functionality, manufacturing method and design is nominated by the jury panel of global experts to receive this award.
Panasonic Vision Switches have received the prestigious Good Design Award from Japan Institute of Design Promotion. It is awarded to products and represents sole comprehensive design evaluation and commendation system in Japan. Panasonic Vision series aims at improving installation & operational safety, sleek matte finish and improved durability. It thus brings added comfort and adds tremendous value in the life of the end-user that has enabled this switch range to be the recipient of this award.
SuperBrand is a distinguished organization that has established itself globally. It has managed to direct appreciation towards itself and is currently paying tribute to the finest brands present throughout the world. Even with its notable existence in the market, SuperBrand continuously acknowledges the persistence of custodians towards building their brands. It also helps these custodians stay resilient without worrying about the current economic conditions.
Anchor has been honoured as a Consumer Superbrand four times in a row and has proven itself as a Business SuperBrand in India.
Anchor's Lighting Business Unit was recognized as the 'Consumer's Most Trusted Brand in Lighting' and is also a proud winner of the 'Most Trusted Brand’ award. Consumers themselves voted for the winner of this award in a survey conducted by the renowned magazine 'Reader's Digest'.
Over a period of 14 years, the Reader's Digest Trusted Brands survey has brought a number of trustworthy Asian brands to light. This is a trademark event for the magazine in Asia and is quite popular worldwide too.
Awarded the prestigious Best practices in Environmental, Safety, Energy Conservation, Quality and Housekeeping at the GreEnv Contest - 2019
Bestowed the prestigious National Conservation Award (1st Place in the Consumer Goods Sector) from the Ministry of Power, New Delhi.
Awarded the Energy Management Excellency Award and recognized as an Energy Efficient Unit (Daman).
Wishing our Daman Factory the heartiest congratulations on winning the Golden Peacock Award 2020 for Environment Management for their stellar performance.
Mr. Yoshiyuki Kato started his career in 1991 with Panasonic Corporation with the product planning team for Lighting division, after graduating from Osaka institute of Technology in Japan. As Manager, he was involved in product, strategy and sales planning. After working across departments for ten years, he was appointed General Manager, Oversea Lighting Business Department of the company in 2012 where he overlooked and strategized the group’s lighting business in Professional lighting sector.
In 2013 he assumed the role of Lighting Director of Anchor Electricals Pvt Ltd. Even though fluorescent lamps were still the mainstream at the time, he was quick to declare his intention to enter the LED business and decided to exit the fluorescent lamp business. As a result, the lighting business has grown significantly and is now the next pillar of Panasonic Life Solutions India.
After that he took on the role of Managing Director of Panasonic Life Solutions Professional Lighting Business in 2020. Soon after, he was handed over the reins as President of Panasonic Life Solutions Turkey, where he achieves 1.6-time Sales growth in Turkey ,CIS and Europe market. Post his stint in Turkey, Mr. Kato took over his current responsibility of Managing Director of Panasonic Life Solutions India in July 2022.
Early in his life Yoshiyuki imbibed the basic approach of collective wisdom and active listening within him, two tenets he always uses in his work. His deep understanding of the product and its sales and marketing have always aligned with the company’s global vision to make human life simpler, safer and comfortable, by enhancing the consumer experience for both brands: Anchor and Panasonic.
He further wishes to contribute to the development of advanced technologies and successful experiences developed in Japan and abroad, and front run its expansion in India
With an aim to enable every Indian citizen to customize his or her own living environment, to lead more comfortable life, he is striving to network individual electrical installations and enhance the user interface.
Dinesh has been a part of Panasonic since its acquisition of Anchor Electricals over 13 years ago. He has played key role in transforming a family owned & managed Company to a professionally managed Japanese multinational, that has grown year after year in revenue and profits, with an increasing market share in each product category. His effort and contribution were recognized through a first time, special award given to him by the President, Panasonic Life Solutions, Japan in 2015.
He is now leading Panasonic into new geographies and new business for the Smart city infrastructure (viz. Solar rooftop EPC, Electric vehicle charging, Smart City lighting, Smart metering infrastructure) ; Energy Management & Saving products and systems and Housing products (viz. Modular kitchen, Wardrobe, Wall cladding tiles, Wooden flooring etc); in line with the emerging trends in India, South Asia, Middle East & Africa regions.
In a career spanning 33 years, in Manufacturing and Services companies; he has conceived and executed new businesses and has established manufacturing cum trading Joint ventures with British, American and Taiwanese companies. He also has an enriching experience in start-ups, being an initial part of two Tech Companies, one that pioneered “Cloud services” for Enterprise applications and another that pioneered Voice over IP and Managed hosting services in India.
Dinesh is a Mechanical Engineer from NIT Kurukshetra and MBA from IIM Kolkata. He also holds a Certificate in Export Marketing from the IIFT, New Delhi. He has been a member of the “Latin America” and “Customer Focus & Marketing” committees of CII and was a member of the IT Committee of the Bombay Chamber of Commerce. At present he is a part of the ET’s “India leadership council” and FIEO’s committee on FTA.