Position Title

Sr. Executive (marketing)

Position Grade

AMG 10

Principal Responsibility

Principal Responsibility

•   Prepare Brand Communication strategy, Development & Execution plan for long-term & short-term, preparing briefs, review concepts/routes suggested by Agency.
•   Ideate brand activation strategies to increase Market share, Brand awareness & brand health index as per the annual Brand plan.
•   POP POSM Tracking and deployment.
•   Fortnightly branch visit.
•   Hands on experience for execution of big format Events, Exhibition, Product launches.
•   Timely Innovative marketing interventions to keep brand alive and make it relevant for the customers
•   Work closely with Stakeholders – Business / Sales team, Channel partners, Agencies,
•   Leadership team to build brand plan in accordance with business objectives
•   Monitor & evaluate in shop branding campaigns using research tools to understand efficacy of the campaign vis-à-vis Competition
•   Monitor & review progress of shop branding against defined plan. Analyse competition performance and benchmark best industry practices
•   Execute integrated marketing activities to engage and convert customers to purchasers, familiar with multiple marketing channels & current trends
•   Regularly evaluate impact of brand campaigns thru syndicated research.
•   Perform regular market research studies to gather important brand data
•   Overall analysis on marketing spends & evaluate ROI metrics.
•   Strong knowledge of consumer industry
•   Strong range management
•   Experience analysing large amounts of data and trends
•   Ability to think critically and creatively

Knowledge

Software / IT proficiency required: Well versed with Microsoft 365 PPT, PRO EXCEL Office

Candidates with sound brand knowledge, expertise in developing strategies for assigned brands.
Extensive experience in new product launches, handling creative & media buying agencies

Education

Qualification: Graduate and MBA from reputed Tier/Tier II institute

Experience

Minimum yrs. of Exp: 5 - 10 years in Brand Management; Candidates from Electrical building material / Mobile / FMCG Industry will be preferred

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