- The launch will focus on B2B B2G markets for consumers looking for premium home aesthetic housing solutions -
Mumbai, September 27, 2022: Panasonic Life Solutions India (PLSIND), the largest manufacturer of Electrical Switches and one of the largest ECM companies in country, today announced the launch of its new modular switches - Akina and Regent. Panasonic introduces this the versatile switch range at a time when the customers gear up for renovating their homes just ahead of the approaching festive season. The switch range is a unique blend of exemplary craftsmanship and modern technology. The new modular switch range is complete package of style and aesthetics that adds sophistication to home and office interiors alike.
With its signature Slim & Sleek Front Plates, Akina embodies outstanding design and functionality. It is made of high-quality materials and provides beauty and versatility for both home and office interiors. The Akina range comes with the Modul Rotation feature that enables for a flexible installation in restricted places, with horizontal and vertical rotations supported.
The elegant modular switches have been built to last and are designed with precision and durability in mind. Made with high-quality materials, they ensure complete safety and dependability. Additionally, their components ensure they run smoothly and provide a satisfying press experience. Not to mention, their low carbon footprint is always a plus. These switches focus on the mid modular segment and lean more towards the premium end of the range, having been launched under the Panasonic brand.
The Regent range has been introduced under Anchor, with a focus on affordability. Made of fire-resistant, designed polycarbonate material, the switch ensures unrivaled endurance for electrical applications. The newly launched variant takes a stand for safety by using fire-resistant materials, arc shield protection, and captive terminals with IP20 protection. This novel design not only protects against risks, but also provides thermal protection and ease of maintenance.
These ranges promise to add a touch of beauty to every corner of the interiors with supreme aesthetics. Speaking on the launch,” Yoshiyuki Kato - Managing Director, Panasonic Life Solutions India said, “We are the world's largest switch manufacturer, and we intend to raise our foreign sales ratio by 40% or more for our global footprint by expanding in India, one significant factor being the introduction and expansion of our product categories. Akina and Regent will concentrate on each target group, pledging to provide exceptional housing solutions under the Panasonic and Anchor brands.”
Adding on the same, Toshinobu Kawasaki – Joint Managing Director, Panasonic Life Solutions India said, “Consumers today want housing solutions that are not only functional but also aesthetically pleasing. We have witnessed an increase in demand for superior products with premium features. Akina and Regent are introduced with the intention of providing a diverse range of product options for Indian homes. Akina is the first mid modular range launched by Panasonic which will target new age consumers looking to upgrade while focusing on variety and functionality while Regent will dominate the affordable range focussing on mass housing projects.”
About Panasonic Life Solutions Pvt Ltd India:
Panasonic Life Solutions India Pvt Ltd. (formerly known as Anchor Electricals Pvt Ltd) is a wholly owned subsidiary of Panasonic Holding Corporation, Japan and is the leading Electrical Construction Material company with a presence across India. It is a trusted brand for consumer electrical products and solutions, offering an extensive range of products that include: Wiring Devices (Switch, Socket and Accessories), Wires & Cables, Switchgear, Conduit Pipes and boxes, Solar Modules, Inverters & Solar EPC Solutions, Residential and Commercial Lighting, IoT & Home Automation, IAQ (Indoor Air Quality / Fans), Water Heaters, EV Infrastructure/Chargers, Housing Solutions like Modular Kitchen, Wardrobe, Electronic Toilet Seat (ETS) and Clothes Drying System, KMEW Boards, to name a few.
In India, the company has 29 offices in 27 cities, along with a Research and Development centre in Bangalore; and employs over 10,000 professionals. It has seven state-of-the-art manufacturing units in India and is manufacturing cutting-edge electrical products, synonymous with quality. Recognised as one of the Best Brands in the Electrical Construction Material segments, Panasonic Life Solutions India has established itself as a market leader as a one-stop solution provider of commercial, industrial, and home solutions in the electrical, renewable, and housing solutions.
For more information, please contact:
Yayati Gaikwad| + 91 9821861158 | yayati.gaikwad@mslgroup.com
