Panasonic Life Solutions India launches latest TVC ‘Load Lega Leader’ during the ICC World Cup 2023 season

 - The TV commercial for the campaign emphasizes the significance of quality electrical accessories in Indian homes -

Mumbai, 5th October 2023 ­- Panasonic Life Solutions India - one of the largest manufacturers of electrical construction materials (ECM) in the country, has launched a campaign focusing on the value of high-quality electrical products by being pertinent with the ICC World Cup season. 

Celebrations of the world cup season are brought to life in the TVC, depicting the story about quirky Indian families gathering to watch and enjoy the match together. The campaign’s central theme is the efficient sharing of load across home appliances with quality wiring devices (switches), wires, switchgear and water heaters from Anchor by Panasonic, setting into shape the campaign tagline – Load Lega Leader.

The film begins with the commotion at Mehraji’s house, with guests preparing to watch the World Cup and creating a stadium-like atmosphere, which requires the usage of several electrical appliances. The TVC showcases products from Anchor by Panasonic which are used throughout the film. The overall messaging emphasizing on the importance of load sharing especially in Indian households which sets the narrative of - ‘Jab cricket ka bukhaar chadhega, load toh badhega.’

Speaking on the launch of the campaign, Mr. Yoshiyuki Kato, Deputy Managing Director, PLSIND and Managing Director, PEWIN, said, “With the Cricket World Cup season approaching, our focus is to encourage consumers to share the load without any fear, while stating that, investing in quality products helps extend the life of gadgets, establishing Anchor by Panasonic as a first-rate electrical player in its segment.”

The creative TVC conceptualized by Wondrlab, comprises the messaging strategy of utilizing the enormous gatherings of Indian families to watch the World Cup. With the ever-increasing electrical load, the use of quality electrical accessories plays an increasingly important role for a stress free celebration with friends and family. Commenting on the release of this TVC, Rakesh Hinduja, Co-founder Wondrlab said, “People are not too involved in switches, wires and MCBs as a category. We wanted to set up the context with situations and endearing nuances that people can relate to.” In addition to TV advertisements during the cricket world cup, Panasonic is also releasing the campaign digitally on platforms like YouTube and Meta pan India to reach a wider audience.

About Panasonic Life Solutions India Pvt.Ltd.:  

Panasonic Life Solutions India (formerly known as Anchor Electricals) is a wholly owned subsidiary of Panasonic Corporation, Japan and is the leading Electrical Construction Material company with a presence across India. It is a trusted brand for consumer electrical products and solutions, offering an extensive range of products that include: Wiring Devices (Switch, Socket and Accessories), Wires & Cables, Switchgear, Conduit Pipes and boxes, Solar Modules, Inverters & Solar EPC Solutions, Residential and Commercial Lighting, IoT & Home Automation, IAQ (Indoor Air Quality / Fans), Water Heaters, EV Infrastructure/Chargers, Housing Solutions like Modular Kitchen, Wardrobe, Electronic Toilet Seat (ETS) and Clothes Drying System, KMEW Boards, to name a few.  

In India, the company has a strong network covering more than 35 cities and has over 9500 professionals. It has six state-of-the-art manufacturing units in India and is manufacturing cutting-edge electrical products, synonymous with quality. Recognised as one of the Best Brands in the Electrical Construction Material industry by the Economic Times, Panasonic Life Solutions India has established itself as a market leader and one-stop solution provider of commercial, industrial, and home solutions in the electrical, renewable, and housing solutions segment.  

Website: https://lsin.panasonic.com/ 

For more information, please contact:   

Yayati Gaikwad | +91 9821861158 |yayati.gaikwad@mslgroup.com 

Prashant Tandon | +91 9886160076 | prashant.tandon@in.panasonic.com