Panasonic Life Solutions India launches ‘Load ka Sammaan’ campaign to strengthen its distribution channels

Mumbai, 2nd November 2023: Panasonic Life Solutions India - one of the largest manufacturers of electrical construction materials (ECM) in the country, has launched 'Load ka Sammaan' campaign to engage directly with its channel partners. The campaign, designed and executed in partnership with Initiative India, is aimed at strengthening the existing distribution network in the lead up to the festive season. 

This unique and industry first effort will witness popular RJs of the radio channels visiting the channel partners to interact with them in an exciting format. The campaign will involve multiple formats such as RJ mentions on the live shows, Vox Pop videos, static posts on social media along with interesting on-ground activities. 

The campaign will bring together the community of channel partners to develop a platform for brand engagement. With 59 cities and 160+ Channel Partners, along with the assistance of radio partners Big FM and Radio City, the campaign hopes to secure maximum visibility for the brand’s stakeholders. 

Speaking on the launch of this campaign, Mr. Sunil Narula Senior Vice President - Sales & Marketing, Panasonic Life Solutions India said,” The 'Load ka Sammaan' campaign is a first by a brand in the ECM space to engage its primary stakeholders, the channel partners. For PLSIND, they are our primary target audience, and this campaign will attempt to further develop and enhance our relationship with them.”

Mr. Dhirendra Singh, EVP and Mumbai Head, Initiative Media, said, “We are thrilled to unveil a dynamic campaign for a legacy brand like Panasonic, as their media partner. Rooted in Initiative’s philosophy of infusing culture into brand concepts, we crafted the innovative initiative 'Load Ka Sammaan' to foster stronger bonds with channel partners, a pivotal audience for the brand. Opting for radio as a strategic touchpoint, we harnessed its local connectivity to convey brand messages. RJ visits to channel partners added a personal touch, fostering a deeper connection. The campaign comes to life through our seamless partnerships with Big FM and Radio City.”

About Panasonic Life Solutions India Pvt.Ltd.:

Panasonic Life Solutions India (formerly known as Anchor Electricals) is a wholly owned subsidiary of Panasonic Corporation, Japan and is the leading Electrical Construction Material company with a presence across India. It is a trusted brand for consumer electrical products and solutions, offering an extensive range of products that include: Wiring Devices (Switch, Socket and Accessories), Wires & Cables, Switchgear, Conduit Pipes and boxes, Solar Modules, Inverters, solar street lights & Solar EPC Solutions,   Residential and Commercial Lighting, IoT & Home Automation, IAQ (Indoor Air Quality / Fans), Water Heaters, EV Infrastructure/Chargers, Housing Solutions like Modular Kitchen, Wardrobe, Electronic Toilet Seat (ETS) and Clothes Drying System, KMEW Boards, to name a few. 

In India, the company has a strong network covering more than 35 cities and has over 9500 professionals. It has six state-of-the-art manufacturing units in India and is manufacturing cutting-edge electrical products, synonymous with quality. Recognised as one of the Best Brands in the Electrical Construction Material industry by the Economic Times, Panasonic Life Solutions India has established itself as a market leader and one-stop solution provider of commercial, industrial, and home solutions in the electrical, renewable, and housing solutions segment. 

Website: https://lsin.panasonic.com/ 

For more information, please contact:  

Yayati Gaikwad | +91 9821861158 |yayati.gaikwad@mslgroup.com 

Prashant Tandon | +91 9886160076 | prashant.tandon@in.panasonic.com