Panasonic Life Solutions India launches a new festive campaign

The film highlights Panasonic's vast variety of lighting products, helping consumers add to the holiday magic.

Mumbai, 13th October 2023 - Panasonic Life Solutions India  (PLSIND) one of the largest manufacturers of electrical construction materials (ECM) in the country, has launched the new campaign Adorn your life with Right Light with the idea of bringing to life the festive moments that play a huge role in Indian households. While showcasing the importance of lighting, the campaign subtly communicates the wide range of lighting products the brand has to offer. 

The film demonstrates how the influence and presence of "The Right Light" can light up our surroundings and bring in the festive spirit even in the most ordinary of settings. Leading us back to the message of the campaign's slogan - ‘Kyunki Tyoharon Me Lights Sirf Jalni Nahin, Jagmagani Chahiye’.     

Adding his thoughts Mr. Sunil Narula, Senior Vice President- Sales & Marketing Panasonic Life Solutions India said, “India is a country of festival and lights, marking an important time for Panasonic as a lighting brand. The motive was to bring out the essence of and the range that Panasonic has to offer. The lighting category plays a huge role especially for Panasonic as a brand, this segment is a growing category and marks an innovative space for us to build our growth, especially during the festive season. Our aim to make consumers aware of our offerings.”

Raja Mukherjee Head - Business Group and Sr Vice President - Lighting Business, Panasonic Life Solutions India said, “Lighting is an integral part of any festival in India. It adds an additional dimension and enriches the ambience of your home, temples, roads, malls, parks etc. The entire country “decks up” with lighting. With state-of-the-art energy efficient sources, our lighting helps to save over 50 % of energy compared to the conventional sources and with controls, saves another 15 to 20 % of further energy. These lights are available with various CCT s right from red, green, blue, pink, amber, warm, warm white, cool day light etc. to name a few. They set the festive mood in the true sense and impact the emotional state of an individual. With RoHS compliant Panasonic lighting, light up your festive mood.”

The film will be aired on various Digital platforms such as YouTube, Facebook, from 26th September 2023.

About Panasonic Life Solutions Pvt Ltd India:    

Panasonic Life Solutions India Pvt Ltd. (formerly known as Anchor Electricals Pvt Ltd) is a wholly owned subsidiary of Panasonic Holding Corporation, Japan and is the leading Electrical Construction Material company with a presence across India. It is a trusted brand for consumer electrical products and solutions, offering an extensive range of products that include: Wiring Devices (Switch, Socket and Accessories), Wires & Cables, Switchgear, Conduit Pipes and boxes, Solar Modules, Inverters & Solar EPC Solutions, Residential and Commercial Lighting, IoT & Home Automation, IAQ (Indoor Air Quality / Fans), Water Heaters, EV Infrastructure/Chargers, Housing Solutions like Modular Kitchen, Wardrobe, Electronic Toilet Seat (ETS) and Clothes Drying System, KMEW Boards, to name a few.     

In India, the company has 29 offices in 27 cities, along with a Research and Development centre in Bangalore; and employs over 10,000 professionals. It has seven state-of-the-art manufacturing units in India and is manufacturing cutting-edge electrical products, synonymous with quality. Recognised as one of the Best Brands in the Electrical Construction Material segments, Panasonic Life Solutions India has established itself as a market leader as a one-stop solution provider of commercial, industrial, and home solutions in the electrical, renewable, and housing solutions.    

For more information, please contact:     

Yayati Gaikwad| + 91 9821861158 | yayati.gaikwad@mslgroup.com