Panasonic Life Solutions India enhances their water heater portfolio under the ‘Anchor’ brand

Mumbai, 12th October 2023 – Panasonic Life Solutions India (PLSIND) - one of the largest manufacturers of electrical construction materials (ECM) in the country, has strengthened the affordable water heater solution for consumers under the Anchor brand. This is an expansion of the existing product line, which includes economical and premium options to serve consumers.

The current range consists of five variants - Calisto, Astra, Rivia, Trisa, Delsy, Luganoand Venice under Anchor and two under Panasonic - Duro Smart & Duro Prime. PLISIND has further strengthened the Anchor range by launching Rivia +, Rivia Dx and Nopeus range of Water Heaters. PLSIND now offers water heaters with wide capacities starting from 1 litre and going up to 50 litres, focusing on quality, features, warranty and easy installations. PLSIND plans to further strengthen the segment by focusing on Square Design ranges as customers' fondness for square shaped design in this range has increased as a result of changing bathroom design preferences. 

Speaking on this range, Mr. Yogesh Verma, BU Head – Water Heater, Panasonic Life Solutions India said, “The primary objective is to expand and showcase Panasonic's offerings in the water heater segment. While Panasonic has been serving the premium segment with IoT water heaters, we also wish to establish an affordable segment with Anchor so that we are able to cater to a bigger target audience while growing our portfolio simultaneously.”  

The products are available across leading electrical outlets and online marketplaces like Amazon and Flipkart as well as modern retail format stores like Reliance. 

About Panasonic Life Solutions Pvt Ltd India:  

Panasonic Life Solutions India Pvt Ltd. (formerly known as Anchor Electricals Pvt Ltd) is a wholly owned subsidiary of Panasonic Holding Corporation, Japan and is the leading Electrical Construction Material company with a presence across India. It is a trusted brand for consumer electrical products and solutions, offering an extensive range of products that include: Wiring Devices (Switch, Socket and Accessories), Wires & Cables, Switchgear, Conduit Pipes and boxes, Solar Modules, Inverters & Solar EPC Solutions, Residential and Commercial Lighting, IoT & Home Automation, IAQ (Indoor Air Quality / Fans), Water Heaters, EV Infrastructure/Chargers, Housing Solutions like Modular Kitchen, Wardrobe, Electronic Toilet Seat (ETS) and Clothes Drying System, KMEW Boards, to name a few.   

In India, the company has 29 offices in 27 cities, along with a Research and Development centre in Bangalore; and employs over 10,000 professionals. It has seven state-of-the-art manufacturing units in India and is manufacturing cutting-edge electrical products, synonymous with quality. Recognised as one of the Best Brands in the Electrical Construction Material segments, Panasonic Life Solutions India has established itself as a market leader as a one-stop solution provider of commercial, industrial, and home solutions in the electrical, renewable, and housing solutions.

About Panasonic Life Solutions Pvt Ltd India:  

Panasonic Life Solutions India Pvt Ltd. (formerly known as Anchor Electricals Pvt Ltd) is a wholly owned subsidiary of Panasonic Holding Corporation, Japan and is the leading Electrical Construction Material company with a presence across India. It is a trusted brand for consumer electrical products and solutions, offering an extensive range of products that include: Wiring Devices (Switch, Socket and Accessories), Wires & Cables, Switchgear, Conduit Pipes and boxes, Solar Modules, Inverters & Solar EPC Solutions, Residential and Commercial Lighting, IoT & Home Automation, IAQ (Indoor Air Quality / Fans), Water Heaters, EV Infrastructure/Chargers, Housing Solutions like Modular Kitchen, Wardrobe, Electronic Toilet Seat (ETS) and Clothes Drying System, KMEW Boards, to name a few.   

In India, the company has 29 offices in 27 cities, along with a Research and Development centre in Bangalore; and employs over 10,000 professionals. It has seven state-of-the-art manufacturing units in India and is manufacturing cutting-edge electrical products, synonymous with quality. Recognised as one of the Best Brands in the Electrical Construction Material segments, Panasonic Life Solutions India has established itself as a market leader as a one-stop solution provider of commercial, industrial, and home solutions in the electrical, renewable, and housing solutions.  

For more information, please contact:   

Yayati Gaikwad| + 91 9821861158 | yayati.gaikwad@mslgroup.com